Bear a plastic water bottle to your own demise; the pressure of public view is forming against you. From big rating documentaries, to books and politics, the red hot topic around is the terror that is bottled water and the waste of resources the industry generates.
The production, transporting and waste of water in petrochemical plastic bottles demands huge quantities of water along with energy, and generates tremendous amounts of greenhouse gases and waste.
Director of the recent documentary ‘Tapped: get off the bottle’ Stephanie Soechtig claims “1500 water bottles end up in landfill every second – that’s 30 million water bottles a day! We wanted to show people just how much waste is generated by bottled water.” The team of Tapped are pushing the film with their across-America roadshow, taking donations from citizens to take down their water bottle numbers and changing their used plastic water bottle in exchange for a reusable stainless steel bottle. Download Tapped from Amazon or iTunes.
Another such film ‘The Story of Bottled Water’ was released on World Water Day in March. From the pen of Annie Leonard of the critically acclaimed ‘The Story of Stuff’, this new film shows the process that is used to tricking Americans into wasting at least hundreds of millions of bottles of water a week, as opposed to a few cents cost for a drink from the tap. Check out the documentary on You Tube.
Through her book ‘Bottlemania’, author Elizabeth Royte explores one of the greatest marketing heists of the last century and demands a sudden environmental wakeup call. She asks the red flags we must eventually answer to. Who distributes the water supply? What could happen when a bottled-water company seizes your town’s water source? Is the water that comes from your tap absolutely safe? What is the environmental price of production, transporting and disposal of one plastic water bottle?
Politicians all around the world are realising that they are required to start the campaign – markedly when the places in which they work are large consumers of bottled water. How often do we witness a politician at a political debate drinking from a water bottle. It is probable that they might be able to use a water glass in Parliament House.
Leslie Samuelrich of Corporate Accountability International, stated “Cities and states are spending hundreds of millions of taxpayer dollars on bottled water, and that’s not to mention what’s spent to deal with all the plastic bottles that are thrown out.”
In July 2009, the NSW rural town of Bundanoon became the first community in Australia to prevent the retail of bottled water. About 60 towns in the American states and a handful in Canada and the United Kingdom have lately prevented spending taxpayer dollars on bottled water.
It is doubtless that this problem will be brought to the table come World Water Week 2010 from September 5 to 11 in Stockholm, Sweden, the annual meeting for the environment’s most time-sensitive water-related problems.
Article written by Tracey Bailey, founder of Biome Eco Stores.
